Who we are

shock founders

This was our little intuition:

"If you think your life is like a box of chocolates... don't settle and change the box.

What if I decide the flavors of my chocolate?

My life would no longer be an ordinary box of chocolates. But something more important."

It all started from here.

We are Shockino Mix Experience, today a small laboratory on the outskirts of Campobasso, nestled between a panoramic walk (hey friends... stop for a chat when you pass...) and the medieval village of Ferrazzano. A village of excellence.

Shockino's first idea however, it was born in 2008. Almost by chance and the result of the usual phone calls between us (Gabriele and Piergiorgio), designers and lifelong friends. With this first idea we are also participating in a competition dedicated to chocolate and organized in the city of Turin.

Obviously the idea doesn't win and so it goes back into the drawer.

Only at the end of 2014, after years of development and fine-tuning (further phone calls and a lot of stubbornness) did the idea turn into a real product that was finally marketed as the first modular praline in the world .

The modular praline !? What are you talking about!?

We have often heard this phrase over the years. And today we answer like this:

We are talking about a non-trivial, simple but unprecedented idea. A project that has given life to a unique product in the world.

In fact, a base, a ring and a grain of chocolate form a praline of approx 14 grams. All handmade with high quality raw materials, selected from Italian and international specialties. A product with a strong design and innovation content, emblem of food-design and born from the creative vision of the designers Piergiorgio Carozza And Gabriel Cossu .

The idea is so good that in 2015 it gets the Honorable Mention International Compasso d'Oro and is also present in the selection ADI INDEX . The Compasso d'Oro is the oldest, but above all the most authoritative, world award dedicated to design. Not bad huh?

In 2016, after nearly two years of commercial testing and verification, Shockino transforms itself from an idea and a project into a company. Shockino Srl has the objective of taking care of all aspects relating to the research, production and marketing of products with high added value. Shockino Food Design

The "Honorable Mention at the Compasso d'Oro" is a unique recognition for this product category.
Some important milestones that are worth sharing:

  • 2015 Honorable Mention at the International Golden Compass
    • In 2015 Shockino Mix Experience was selected in the ADI Design Index 2015 and always in the same year obtained the "Honorable Mention" at the International Compasso d'Oro in the Food-Design category.
    • Shockino Srl was born in November 2016
      • Since November 2016 Shockino has been an Italian company, based in Campobasso, which sees the creators and a shareholder structure with great experience in the food packaging sector and in food technologies personally involved.
    • 2017 the Shockino-Lab was born
      • 2017 instead sees the birth of the Shockino-Lab, our artisan workshop located in Ferrazzano near Campobasso in the splendid Molise countryside. Here we select the best ingredients and take care of the preparation of the chocolate shells and ganaches. We use jams, marmalades and jellies and grind each single praline by hand. We package and ship throughout Italy, offering a "Made in Italy" product, a synthesis of the tradition of Italian food and design. To do this, in recent years we have studied and deepened the operational and practical part a lot with the collaboration of the "Maestro Pastry Chef" Paolo Caridi, our technical tutor, involved in the project to improve and always keep the quality standards of the production high.
    • 2019 new products and growth.
      • In 2019 we also launched spreadable creams and tablets on the market and began the certification process.
      • In the meantime, the first growth activities towards export markets begin and we aim to create a first structured distribution in Italy.
    • 2020, our store.
      • In 2020, in the midst of the pandemic, we inaugurate our store in Ferrazzano, near Campobasso. In the meantime, we are also presenting the online configurator for modular pralines.
    • 2022, Let's become PMI, the Fresco Experience arrives and the fairs resume.
      • Our offer expands to semifreddo products. The single format of 100g in a can is available for the retail and foodservice channels.
      • In the meantime, the sector fairs are restarting and we participate in EuroChocolate, Salone del Gusto and Golosaria. In previous years Shockino was the protagonist of events and tastings throughout Italy, starting from EXPO2015 at the Salone del Mobile and Salon du Chocolat in Milan, Cibus Parma and Vinitaly in Verona.
      • We go from Innovative StartUp to Innovative PMI, going through a complex and challenging two-year period
    Shockino menzione d’onore al Compasso d’Oro ADI

    International Compasso d'Oro. 2015 edition

    Design for Food and Nutrition:

    The first edition of the ADI Compasso d'Oro International Award, dedicated to the theme 'Design for Food and Nutrition', ended on 2 December 2015.

    The jury awarded 16 Honorable Mentions to as many products, selecting 91 objects from the nominations submitted from all over the world. The jurors, selected by ADI, were: the designers Ron Arad and Denis Santachiara (president), Daniela Piscitelli, the journalist Aurelio Magistà and the professors Livia Pomodoro and Paolo Sorcinelli.

    Shockino Mix Experience is "Honorable Mention" in the Food-Design category.