We are at Eurochocolate. From bean to tablet: Discovering the history of Eurochocolate

Siamo ad Eurochocolate - Shockino Cioccolato

From bean to tablet: Discovering the fascinating history of Eurochocolate

Chocolate has been a beloved treat for centuries and Perugia's annual Eurochocolate festival celebrates all things chocolate in style. But do you know the fascinating story behind this delight? From the origins of the cocoa bean to the modern production of chocolate bars , there are countless stories to discover. Join us on a journey from bean to bar, exploring the rich history of Eurochocolate and the many ways this sweet delight has evolved over the years. From the ancient Aztecs who believed chocolate was a gift from the gods, to the European explorers who brought it to their homelands, to the modern chocolatiers who have perfected the art of creating delicious, decadent treats, this is a story that never you will want to lose. So grab a bar of chocolate and get ready to immerse yourself in the fascinating history of Eurochocolate.

Introduction: What is Eurochocolate?

Eurochocolate is an annual festival that celebrates chocolate in all its forms. It is held in Perugia, Italy, and attracts thousands of visitors from all over the world. The festival lasts around ten days and offers a wide range of experiences for chocolate enthusiasts and the curious. There are chocolate tastings, chocolate workshops, chocolate exhibitions, chocolate shows and much more. The festival also has a different theme each year, which adds an extra dimension to the experience.

The birth of Eurochocolate

The history of Eurochocolate begins in 1993, as an event capable of celebrating the culture of chocolate in Italy and attracting visitors from all over the world. Perugia was immediately home to the festival due to its central position in Italy and its long tradition in chocolate production.

The first Eurochocolate was held in 1994 and was an immediate success. Around 50,000 people attended the festival, which ran for four days. The festival continued to grow in the following years, attracting more and more visitors and becoming one of the most important events on the Perugia calendar.

Eurochocolate in Perugia

Perugia is a city that loves chocolate. The city has a long tradition of artisanal chocolate production, dating back to the 14th century. During the Eurochocolate festival, the city becomes a great showcase for chocolate, with countless shops and producers offering their products to visitors.

The city is also the center of many festival activities. The streets of Perugia are alive with chocolate shows, chocolate workshops and other activities, offering visitors the opportunity to learn more about chocolate and participate in unique experiences.

Eurochocolate over the years

In the years since the first festival, Eurochocolate has become increasingly bigger and more popular. The festival has expanded to new cities in Italy and Europe , attracting more and more visitors from all over the world. The festival has also expanded its offering of activities to include chocolate tastings, chocolate workshops, chocolate exhibitions and much more.

But it's not just the amount of activity that has increased over the years: the quality of the chocolate on offer at the festival has also improved. Artisan chocolate makers have more and more space to showcase their products and compete with large chocolate makers.

Eurochocolate events and attractions

Eurochocolate offers a wide range of events and attractions for visitors. There are chocolate tastings, chocolate workshops, chocolate exhibitions, chocolate shows and much more. But there are also other activities that have nothing to do with chocolate, such as concerts, street performances and art exhibitions.

One of the most popular events of the festival is the "House of Chocolate" , where visitors can see how chocolate is made and participate in chocolate workshops. There are also stands of artisan chocolate makers, where visitors can purchase superior quality chocolate.

The impact of Eurochocolate on Perugia

Eurochocolate had a significant impact on Perugia. The festival attracts thousands of visitors each year, who bring with them a flow of tourism and money to the city. But the festival also had a cultural impact on the city, bringing chocolate culture to the center of everyday life.

The festival has also had a positive impact on the artisan chocolate industry in Italy. Artisan chocolate producers have more and more space to showcase their products and compete with large chocolate producers, which has led to a higher quality of chocolate produced in Italy. And this is why Shockino will participate for the second time in the Eurochocolate festival, bringing our mix of chocolate and design.

Eurochocolate today and its future

Today, Eurochocolate is one of the most important chocolate festivals in the world. The festival is held every year in Perugia and attracts thousands of visitors from all over the world. The festival also has an online presence, with a website offering information about the festival and artisan chocolate producers in Italy.

The future of Eurochocolate looks bright. The festival continues to grow and attract visitors from all over the world, and there are more and more artisan chocolate producers in Italy who want to showcase their products.

Conclusions: The magic of Eurochocolate

In conclusion, Eurochocolate is a chocolate festival that celebrates the culture of chocolate in Italy and Europe. The festival offers a wide range of activities, events and attractions for visitors, and has had a significant impact on the city of Perugia and the artisan chocolate industry in Italy.

The history of Eurochocolate is a fascinating story, taking us from the bean to the chocolate bar. From the ancient Aztecs who believed chocolate was a gift from the gods, to the European explorers who brought it to their homelands, to the modern chocolatiers who have perfected the art of creating delicious, decadent desserts, this is a story that has never end. And Eurochocolate is the perfect celebration of this story.

Eurochocolate indoor: from 14 to 23 October the great Chocolate Show will be rekindled. After the great success of the first indoor edition, Eurochocolate reveals all the details of the next unmissable event, scheduled from 14 to 23 October at the Umbriafiere center in Bastia Umbra (Perugia).


We will be there too, with our products, happy to present the Mix Experience to you!

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